Nike

Nike, Inc. (IPA: /ˈnaɪki/) (NYSE: NKE), headquartered in the United States near Beaverton, Oregon, is the world's leading supplier of athletic shoes, apparel and sports equipment. more...

Home
All Star Game
Anaheim Angels
Arizona Diamondbacks
Atlanta Braves
Autographs-Original
Baltimore Orioles
Baseball & Softball Items
Accessories
Apparel & Footwear
Cleats
Adidas
Easton
Mizuno
Nike
Other
Reebok
Hats
Jerseys, Shirts
Jerseys
Jerseys Large
Jerseys Medium
Jerseys Other Sizes
Jerseys Small
Jerseys X-Large
Jerseys XXL
Other
Shirts
Other Apparel
Pants & Shorts
Sunglasses
Balls
Bats
Batting Gloves
Equipment Bags
Gloves & Mitts
Other Items
Protective Gear
Training Aids
Boston Red Sox
Chicago Cubs
Chicago White Sox
Cincinnati Reds
Cleveland Indians
Colorado Rockies
Defunct Teams
Detroit Tigers
Florida Marlins
Houston Astros
Kansas City Royals
Los Angeles Dodgers
Milwaukee Brewers
Minnesota Twins
Minors
Montreal Expos
Negro Leagues
New York Mets
New York Yankees
Oakland Athletics
Other
Other MLB Items
Philadelphia Phillies
Pittsburgh Pirates
Playoffs
San Diego Padres
San Francisco Giants
Seattle Mariners
St. Louis Cardinals
Tampa Bay Devil Rays
Texas Rangers
Toronto Blue Jays
Washington Nationals
World Series

The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Air Jordan, Team Starter, and subsidiaries including Bauer, Cole Haan, Hurley International, Converse and Umbro, who have agreed recently to be bought by Nike.

Origins and history

Nike (pronounced ) originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly. The company's first self-designed product was based on Bowerman's "waffle" design in which the sole of the shoe was inspired by the pattern of a waffle iron.

The company's profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Blvd. in Santa Monica, Calif. In 1971, with the relationship between BRS and Onitsuka Tiger nearing an end, BRS prepared to launch its own line of footwear, which would bear the newly designed "Swoosh."

The first shoe to carry this design was a soccer/football cleat named "Nike," which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company.

By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to 'word-of-foot' advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike's first national television commercials ran in October of 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982.

Together, Nike and Wieden+Kennedy have created many indelible print and television ads and the agency continues to be Nike's primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th Century, and the campaign has been enshrined in the Smithsonian Institution.

Read more at Wikipedia.org